当你正处于发展业务或推出一个新产品的早期阶段，得到新闻和获得人气是必不可少的。
当你正处于发展业务或推出一个新产品的早期阶段，得到新闻和获得人气是必不可少的。幸运的是，你不必聘请一个昂贵的公关公司或支付数千美元的广告，来让你的新业务或产品的消息遍布全世界。这里有很多不错的实惠选项可以让你利用。一个不用花一分钱建立品牌口碑的好方法就是利用自己作为一个领导者或专家的身份在一个叫作HARO的帮助下来在特定的场合被人所知。HARO可以帮助你联系需要来源和专门写行业专家故事的记者和博客。这是一个极好的方式来让你的公司和产品呈现在人们面前。
举例说明（Example of Use）:
下面是一些真实的用 HARO 使品牌提升推出的例子（Here are a few real-world examples of The HARO Brand Buzz Boost）：
- Request From a Wall Street Journal Writer
- Request From an Associated Press Writer
- Request From a Forbes Writer
如何实现这个新的方法（How to Implement This Tip）：
步骤1：在helpareporter.com上注册一个账号，有了一个免费的帐户，将会有每天3次免费的热门话题发送到您的收件箱。有了付费帐户，您就可以设置关键字首选项，建立一个配置文件，并提前发送警报。
步骤2：通过每天发送的热门话题，从中找到一个可以将你自己作为这个行业影响人的机会。使用如MOZ或Buzzsume的有知名度，有足够访问量的网站，来决定你每天花时间在这些话题上回答问题是否值得。
步骤3：一旦你选择了一个热门话题，你就可以在你的答案上配上你的个人简历和你网站的链接。
推荐阅读
(Recommended Reading)
原文引用：
When you’re in the early stages of growing a business or launching a new product, getting press and building buzz is essential. Fortunately, you don’t have to hire an expensive public relations firm or pay thousands of dollars on advertising in order to get the word out out about your new business or products. There are a lot of inexpensive options you can take advantage of. One great way to build brand buzz without having to spend a dime is by leveraging yourself as a thought leader or expert on a particular subject with the help of a service called Help A Reporter Out (HARO). HARO helps you connect with reporters and bloggers who need sources and quotes from industry experts for the stories they write. It’s a great way to get your company and products in front of people.
How To Implement This Tip:
Step 1: Sign up for an account at helpareporter.com. With a free account, you’ll get free queries sent to your inbox 3 times each day. With a paid account, you can set up keywords preferences, build a profile, and get alerts sent early.
Step 2: Look through queries and find opportunities that will allow you to leverage yourself as an industry influencer. Use tools like MOZ or Buzzsumo to determine if the website where your quote will be shared on is reputable and has enough visitor traffic to make it worth your time.
Step 3: Once you’ve picked a query, respond to with your quote and a short bio and a link to your website.
