增长黑客Tip12 : 视频产品演示

     你知道我们的大脑处理视觉比文本要快几百倍吗？当头脑里有了这样的事实，那就并不会对视频已经成为新的和现有企业引导消费者购买产品和服务的主要途径感到奇怪了。由于视频网站如Youtube，Vimeo，以及视频制作软件工具目前都已经存在，这就为商家创造与人在线高品质的视频分享提供了便利。不幸的是，它的开始并不是那么容易的，如果你想开始尝试为您的业务创建视频，从一个产品演示视频开始。大多数的企业都存在着在线视频演示。为什么？因为他们是有帮助的，而且容易制造，是一款伟大的转换工具。

     举例说明（Example of Use）:

     下面是一些视频产品演示推出的例子（Here are a few real-world examples of The Screencast Product Demo）：

• The Product Demo Video From BaseCamp
• The Product Demo Video From ZenPayroll
• The Product Demo Video From Zapier

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：想一想你想集中演示的内容是什么。例如，你可以提供一个广泛的概述关于你的产品，或者你可以专注于一个你知道人们需要帮助了解如何有效地使用的特定功能。为你的演示写一个初步的提纲。

      步骤2：下一步，为你的产品演示编写一个脚本。你要为你的产品表达的理念应该记录在视频中。你所编写的脚本也应该包括线索，来帮助提醒你你的哪些演示需要显示在你的屏幕上。在录音前，检查你的演示1-2次。

      步骤3：使用下面的一个工具来记录你的演示。当准备好了，在你的网站上上传和分享。

     原文引用：

   Did you know that our brains process visuals 60,000x faster than text? With that fact in mind, it’s no surprise that videos have become one of the primary ways new and existing businesses educate consumers on their products and services. Thanks to video hosting sites like YouTube, Vimeo, and the plethora of video creation software tools that now exist, it’s never been easier for businesses to create and share high-quality videos with people online. Unfortunately, it’s not always easy to know where to start. If you want to start experimenting with creating videos for your business, start with a product demo video. Most businesses that have an active presence online have product demo videos. Why? Because they’re helpful, they’re easy to make, and they’re great conversion tools.

   How To Implement This Tip：

   Step 1: Think about what you want to focus on during your demo. For example, you could provide a broad overview of your product, or you could focus in on a particular feature that you know people need help understanding how to use effectively. Write up a preliminary outline for your demo.

   Step 2: Next, write a script for your product demo. Since only your voice will be included in the video, you can read from it word for word when it comes time to record. Your script should also include cues that help remind you what to show on your screen as you give your demo. Go through your entire demo 1-2 times before recording.

   Step 3: Use one of the tools below to record your demo. When it’s ready, upload and share it on your website